Mazda CX-9: the Inside Story
June 10 2017,
Mazda’s new flagship brings an unprecedented level of technical and design sophistication. Discover the Mazda CX-9, inside and out
“Our goal was clear from day one—we wanted to create a premium, sophisticated seven-passenger SUV with an emotional attraction, a car that would really inspire people when they looked at it,” explains Julien Montousse, Design Director at Mazda North American Operations. “And crucially, we wanted to move away from that typical boxy look that’s associated with seven-passenger vehicles.”
Montousse is talking about the CX-9, Mazda’s beautiful new flagship and a car that brings with it an unprecedented level of technical and design sophistication. It is also the car that signals Mazda’s intention to offer its customers a more premium experience, now and in the future.
Ethan Siyoung Song, Exterior Design Manager at Mazda Design America, explains: “Our main goal was to elevate the Mazda brand to the premium level. We didn’t want to deliver just a lot of bling-bling chrome trims. It’s much more than that—when you look at the CX-9’s very upright, confident grille, the long hood that suggests power, the short overhangs front and rear, and above all, the stance and proportions of the car, all of that says ‘premium.’”